The
Beijing Municipal High People's Court said the Zhongshan Pearl River
Drinks application, filed in 2011, to label certain foods and beverages
"face book" was an obvious act of copying and harmed fair market
competition.Chinese people
won't be able to quench their thirst with a refreshing "face book"
beverage, after the U.S. social networking company won a rare
trademark
victory against a local firm in China.By contrast, Apple Inc (AAPL.O) last month lost its battle to prevent a domestic company from using the "iPhone" trademark on leather goods in China.China's
intellectual property protections are often perceived as quite lax but
they are steadily improving, lawyers say. The victory may offer a
glimmer of hope for Facebook Inc (FB.O)
in China, where its social network is not accessible and its business
is mainly selling overseas advertising for Chinese companies.
A Facebook
spokeswoman declined to comment. An employee at Pearl River Drinks said
the case was not widely known at the company and that the staff member
in charge of it was not available for comment.
Facebook CEO Mark Zuckerberg and other executives have made concerted efforts to woo Chinese officials. In March, Zuckerberg had a rare meeting with the country's propaganda tsar, a suggestion of warming relations between Facebook and the government.
Zuckerberg frequently makes headlines in China, where he has achieved celebrity status by making speeches in Mandarin and sharing pictures of runs through noxious smog in Beijing's Tiananmen Square.
Facebook CEO Mark Zuckerberg and other executives have made concerted efforts to woo Chinese officials. In March, Zuckerberg had a rare meeting with the country's propaganda tsar, a suggestion of warming relations between Facebook and the government.
Zuckerberg frequently makes headlines in China, where he has achieved celebrity status by making speeches in Mandarin and sharing pictures of runs through noxious smog in Beijing's Tiananmen Square.
Facebook
had previously objected to China's Trademark Review and Adjudication
Board twice but was unsuccessful, prompting its decision to take the
case to court.As the continuing
parade of mass data breaches increases the opportunities for miscreants
to use grabbed credentials for all manner of fraud, it is also driving
defenders to seek new ways to connect the dots and stop secondary crimes
sooner.Companies like
Baltimore's Terbium Labs have professionalized crawling the Dark Web,
where criminals trade or sell large quantities of stolen credit card
data and most other imaginable categories of personal information.
Austin-based AllClear ID, formerly known as Debix, is among the companies that go beyond credit monitoring and report additional information to consumers. One of its services looks for breached data turned over to the FBI-affiliated National Cyber-Forensics & Training Alliance, then alerts subscribers if material about them shows up.
Starting on Monday, an Austin startup will try a third way: collecting breached data directly from the companies that were hit, then allowing banks and other potential fraud magnets to see if their customers are involved and have accounts more likely to be targeted.
The idea behind what is being dubbed the Compromised Identity Exchange is to charge those most likely to be hit with follow-on fraud for access to information that reduces their risk.
Companies that have been breached will not pay anything to hand over the data that was stolen, and they can feel that they have done more than most to protect their customers or employees by heading off future fraud that might hurt them.
The service is being run by a company called XOR Data Exchange, which says it can produce useful data faster by hearing from the victims instead of trolling the Dark Web, where it may already be too late by the time it appears.
Due to heavy security on the data, XOR says, the system may also allow breached companies to share the sensitive information without changing their privacy policies or waiting for the people exposed to opt in, as they must for credit monitoring.
Austin-based AllClear ID, formerly known as Debix, is among the companies that go beyond credit monitoring and report additional information to consumers. One of its services looks for breached data turned over to the FBI-affiliated National Cyber-Forensics & Training Alliance, then alerts subscribers if material about them shows up.
Starting on Monday, an Austin startup will try a third way: collecting breached data directly from the companies that were hit, then allowing banks and other potential fraud magnets to see if their customers are involved and have accounts more likely to be targeted.
The idea behind what is being dubbed the Compromised Identity Exchange is to charge those most likely to be hit with follow-on fraud for access to information that reduces their risk.
Companies that have been breached will not pay anything to hand over the data that was stolen, and they can feel that they have done more than most to protect their customers or employees by heading off future fraud that might hurt them.
The service is being run by a company called XOR Data Exchange, which says it can produce useful data faster by hearing from the victims instead of trolling the Dark Web, where it may already be too late by the time it appears.
Due to heavy security on the data, XOR says, the system may also allow breached companies to share the sensitive information without changing their privacy policies or waiting for the people exposed to opt in, as they must for credit monitoring.
No comments:
Post a Comment